Idea Den Enhances Services For Entertainment Brands With Staff Additions

”Fan Engagement” Company Caters to Entertainment Brands’ Online Needs
With Talented Team of Experts

NASHVILLE, Tenn. – April 10, 2012 – Idea Den, a full service digital marketing company, announced today the addition of key executive staff including Brian Foyster, director of online marketing and publicity; Brendan O’Malley, director of business development and client services; and Jon Wright, project director of online services. Idea Den founder and president Dale Manning cultivated this well-rounded team of top-level digital technology and entertainment brand experts over the past year to nurture the digital boutique’s fast-growing roster of entertainment brands that includes country artists Chris Cagle and Craig Campbell; Christian artists Casting Crowns and Third Day; and rock artist Alice Cooper, among others. Bringing expertise and insights from varied backgrounds—from country music marketing to softw are and business development—Foyster, O’Malley and Wright join Idea Den to provide high level service to clients who seek to develop strong relationships with their passionate fan bases.

Dale Manning, the founder and president of Idea Den, is considered a pioneer by his peers in website strategy, design and Internet commerce. Manning has successfully parlayed his tech expertise and creativity over the last 18 years into Idea Den, one the most respected digital boutiques in the country. With experience at Hewlett-Packard and integrated marketing company powerhouse, CMD Agency, Manning has received top industry recognition, including numerous Addy and Rosey awards. In addition, he has created and sold four technology ventures to progressive brand-building companies. At Idea Den, Manning ensures that clients have an all-encompassing command of all aspects of their online presence.

Brian Foyster is the director of online marketing and publicity at Idea Den. His duties include directing and executing Internet marketing and new media campaigns for the company. Having worked in marketing, production and promotion at Hopeless Records, Epitaph Records, Warner Brothers, Sony BMG and Bigger Picture Group, Foyster has found his niche at Idea Den. Known for his impeccable eye for trends, he has worked with a variety of artists including Eric Clapton, Tom Waits, Neil Young, Dropkick Murphys, Carrie Underwood, Kenny Chesney and Merle Haggard.

Brendan O’Malley is the director of business development and client services at Idea Den. Responsible for maintaining relationships with Idea Den’s impressive and varied client roster and pursuing new business development, O’Malley ensures the highest level of client service and satisfaction throughout the organization. Prior to joining Idea Den, O’Malley was senior project manager for Avon Voices, an online global singing and songwriting competition, where he integrated team members across all departments of the company, including technology, creative, translation, talent and legal. O’Malley’s interest in international business also took him to Moscow, Russia, where he lived and worked for three years while serving as development and marketing manager at The Center for Business Skills Development.

Jon Wright is the project director of online services at Idea Den. Wright’s credentials include an eight-year stint as creative director and managing partner with MusicCityNetworks — a company that pioneered online fan clubs in the country music genre for artists including Kenny Chesney, Lady Antebellum and Toby Keith. Wright joined the Idea Den team in 2011 and has contributed greatly to the expansion of Idea Den and the development of new software.

“The Idea Den team provides top notch service to our clients,” says Manning. “With this strong team of invaluable players, we have a combined 50+ years of experience in the music and digital technology industries. In addition, with our variety of business backgrounds, I’m confident that Idea Den will continue to grow and develop top-tier online content for all types of entertainment brands.”

Under Manning’s creative leadership, the Idea Den team has enhanced the company’s comprehensive package of digital services, culminating with Idea Den’s marquis product, FanTorrent. This revolutionary digital fan engagement and content management system unifies commerce, content, communication and analytics into one centralized system and seamlessly unites fans with their favorite entertainment brands. Pairing FanTorrent with the company’s full service menu of online services that includes marketing and publicity, merchandise and packaging, and audiovisual production, the Idea Den team is equipped to cater to clients’ ongoing needs and assist with every aspect of brand development.

About Idea Den:

Founded in 2003 by Dale Manning, Idea Den has created a new vision of fan engagement for entertainment brands. Idea Den’s experienced staff of entertainment and digital technology industry experts provides high-touch service with innovative solutions to revolutionize how entertainment brands engage with fans. Operating under the belief that building websites is not enough, Idea Den helps ensure that brands have an all-encompassing command of their online footprint and gives them the tools to capitalize on it. The company combines high-touch services with innovative tools to revolutionize how entertainment personalities and companies connect with and engage their fans, with the cutting edge comprehensive product, FanTorrent. Its full-service digital marketing and publicity services and merchandising company fulfill clients’ ever-evolving commerce needs. Idea Den’s roster includes Casting Crowns, Steven Curtis Chapman, Craig Campbell, Chris Cagle, Alice Cooper and Third Day, among others. The company is headquartered in Nashville, Tenn.

To learn more, please visit: www.ideaden.com

# # #

For More Information Contact:

Kaleidoscope Media

Lesley Parks
lesley@kaleidoscope-media.com
615.321.3211

Rose Mary Gorman
rosemary@kaleidoscope-media.com
615.321.3211 / 615.944.8954