A brand strategist for more than 20 years, Paul Jankowski has created and executed consumer promotions for some of the world’s largest and most successful companies, including Pepsi, Ford, FedEx, and Beyonce. His experiences targeting the "typical American consumer" on the East and West Coasts coupled with several long drives within America's interior in his Ford F150 provided fertile ground for his study of an often-overlooked segment of the population: what Jankowski calls "America's New Heartland." As Author of "How to Speak American: Building Brands in the New Heartland" (www.howtospeakamerican.com) Jankowski shares his groundbreaking insights and has emerged as one of the most respected voices in marketing today.
Through extensive third-party research and hundreds of interviews, Jankowski recognized and identified, and has brought to the forefront, the power of the New Heartland consumer group, one that represents more than 60 percent of the U.S. population. "How to Speak American: Building Brands in the New Heartland" is the first deep study of the role core values play in Heartland consumers' purchasing decisions, and Jankowski's challenge to branding and marketing executives is placing him in high demand for public speaking engagements and business media interviews and as a business consultant and Heartland ambassador for big-name corporations.
Jankowski's emphasis on the New Heartland is based on years of bi-coastal marketing in high-profile positions. Jankowski served as chief marketing officer for Memphis-based Elvis Presley Enterprises, Inc. (EPE), a subsidiary of CKX, Inc., where he oversaw all aspects of global brand development. He also was very involved in Graceland, Heartbreak Hotel, worldwide licensing, merchandising, and music publishing, along with television, film, video and Internet projects. Jankowski and his team executed several first-time initiatives and innovative programs for EPE that contributed to its biggest revenue gains to date. While at CKX, Jankowski also was instrumental in the development of the Muhammad Ali brand plan for Muhammad Ali, Inc.
Jankowski also enjoyed a successful stint as senior vice president of the Affinity and Events Division for HOST Communications, a top-five sports marketing agency. In addition, he served as vice president of Media Marketing for SFX Entertainment (now Live Nation), the largest producer of live entertainment in the world. Jankowski's marketing experience also includes music industry positions at a number of top-notch outfits. He was director of marketing and entertainment relations/worldwide for Gibson Guitar Corporation and acted as regional pop/urban promotion manager for MCA Records and SBK Records. He has created successful promotions for a broad range of artists and athletes, including Beyonce, Evander Holyfield, Jo Dee Messina, Destiny's Child, Nelly, Reba McEntire, Vince Gill, Marty Stuart, Travis Tritt, Elton John, Tom Petty, B.B. King, Mary J. Blige, Bell Biv DeVoe and Meatloaf.
Today, Jankowski and his agency, Access Brand Strategies, are a highly respected consulting powerhouse for forward-thinking brand executives who recognize the power associated with embracing the New Heartland. The Heartland consumer and its unique values system require a reengineered consumer engagement approach, and "How to Speak American" gives them a language lesson and invitation into the homes of this highly brand-loyal cultural segment.